When should you post to actually reach people?
Pick your network and audience type: the heatmap of high-performing time slots lights up, with your top 3 golden windows. Built on 2025-2026 public benchmarks. No sign-up.
TL;DR — Across all major studies, the best times to post are: LinkedIn Tuesday-Thursday 8-10 am, Instagram weekdays 11 am-1 pm and 6-9 pm, X (Twitter) mornings 8-10 am, TikTok evenings 6-10 pm — in your audience's local time. These averages are a starting point: test them for two weeks, then let your own analytics decide.
By Sébastien de Bollivier · Updated
Posting at the right time won't save a bad post, but posting at the wrong time buries a good one. This tool distills the public benchmarks (Sprout Social, Buffer, Metricool, Hootsuite) into one heatmap per network and audience type — so you pick your test slots in 30 seconds instead of cross-reading four studies.
How it works
Three choices, nothing to connect.
1. Pick your network
LinkedIn, Instagram, X, TikTok, Facebook, YouTube, Pinterest or Threads.
2. Pick your audience
Pro / B2B or Creator / B2C: attention peaks are completely different.
3. Reveal your heatmap
The slots light up and your 3 golden windows get flagged. Schedule them and test for two weeks.
Where this data comes from
Honest averages, not an oracle.
Aggregated public benchmarks
The heatmaps compile the 2025-2026 public studies from Sprout Social, Buffer, Metricool and Hootsuite, smoothed per network and audience type.
Your audience's local time
Every slot is expressed in your audience's timezone. Targeting the US from Europe? Think in their local time, not yours.
B2B and B2C kept separate
A decision-maker scrolls LinkedIn at the office on Tuesday morning; a consumer scrolls TikTok at night and on weekends. Each profile gets its own heatmap.
A starting point, not a truth
YOUR audience has its own habits. These slots exist to seed a two-week test — after that, only your own stats matter.
Frequently asked questions
Do these times apply to my account?
They're averages from studies covering millions of posts — an excellent starting point, not a guarantee. Schedule two weeks of posts on the 3 suggested slots, then compare with your real stats: your audience has the final say.
Which timezone are the slots in?
Your AUDIENCE's timezone, not yours. If your followers are in the US, read the slots in their local time. A scheduler like Purrplan handles that shift automatically.
What's the difference between B2B and B2C?
B2B follows office hours: Tuesday-Thursday mornings, lunch breaks, and almost nothing on weekends. B2C follows downtime: evenings between 6 and 10 pm, and late weekend mornings.
Why does consistency matter more than timing?
Every algorithm rewards regularity: an account posting 3 times a week at average times beats an account posting once a month at the perfect time. Timing optimizes; consistency compounds.
How do I find MY audience's real best times?
By crossing your publishing times with each post's actual engagement, network by network — that's what Purrplan's analytics do, learning from your account instead of generic averages.
Is any data stored?
Nothing to store: the tool runs entirely in your browser, with no sign-up and no account connection.
From golden slots to a full calendar
Purrplan schedules your posts at the right times across 12 networks, handles timezones, and its analytics learn YOUR audience's real best times. Free 7-day trial.
Try Purrplan