Privacy Policy

1. Introduction

Dad Developer / Sébastien de Bollivier, publisher of the Purrplan platform, is committed to protecting the privacy of its users and ensuring the protection of the personal data collected and processed.

This privacy policy aims to inform users about how their personal data is collected, used and protected when using the Purrplan platform.

This policy applies to all services offered by Purrplan and complies with the General Data Protection Regulation (GDPR) and the French Data Protection Act.

2. Data controller

The controller of personal data is:

3. Data collected

When using the Purrplan platform, we collect the following categories of data:

3.1. Registration and account data

• First and last name
• Email address
• Password (stored securely)
• Company name (where applicable)
• Phone number (optional)
• Billing address

3.2. Payment data

Payment information (card number, expiry date, security code) is collected and processed directly by our secure payment provider. We do not store this information on our servers.

3.3. Usage data

• Content generated and published via the platform
• Preferences and configuration settings
• History of actions performed on the platform
• Feature usage statistics

3.4. Social media connection data

To enable automatic publishing on your social media, we collect the access tokens provided by the relevant platforms (Facebook, Instagram, Twitter, LinkedIn, etc.). These tokens are stored securely and only give us access to the features necessary to publish content.

3.5. Technical data

• IP address
• Browser type and version
• Operating system
• Date and time of connection
• Pages visited
• Cookie identifiers

4. Purposes of processing

We collect and process your personal data for the following purposes:

• Creating and managing your user account
• Providing the subscribed services (content generation, scheduling and publishing on social media)
• Processing payments and managing billing
• Improving our services and developing new features
• Personalizing your user experience
• Communicating with you about your account or our services
• Sending commercial and promotional information (with your consent)
• Producing usage statistics
• Preventing and detecting fraud
• Complying with our legal and regulatory obligations

5. Legal basis for processing

We process your personal data on the following legal bases:

5.1. Performance of the contract

The processing of your data is necessary for the performance of the contract concluded between you and Purrplan when you subscribe to our services.

5.2. Consent

Some processing, in particular the sending of commercial communications or the use of non-essential cookies, is based on your explicit consent.

5.3. Legitimate interest

We may process certain data on the basis of our legitimate interest, in particular to improve our services, prevent fraud or ensure the security of our platform.

5.4. Legal obligation

Some processing may be necessary to comply with our legal obligations, in particular in tax or accounting matters.

6. Data recipients

Your personal data is intended for:

• Purrplan's internal departments (customer support, technical, marketing)
• Our subcontractors who assist us in providing our services (hosting, maintenance, payment, etc.)
• The social networks on which you wish to publish content (only for the data necessary for publishing)
• Administrative or judicial authorities where the law requires it

We ensure that all our subcontractors provide sufficient guarantees regarding the protection of your personal data and are subject to strict contractual obligations.

7. Transfer of data outside the European Union

As part of our activities, some of your data may be transferred to countries outside the European Union, in particular for platform hosting or the use of third-party services.

These transfers are governed by appropriate safeguards in accordance with the applicable regulations, such as:

• Adequacy decisions of the European Commission
• Standard contractual clauses approved by the European Commission
• Binding corporate rules

You can obtain a copy of the safeguards in place by contacting us at the address indicated in section 12.

8. Retention period

We retain your personal data for as long as necessary to achieve the purposes for which it was collected, in compliance with the applicable legal obligations.

• Account data: for the entire duration of your contractual relationship with us, then for 3 years from the end of that relationship for commercial prospecting purposes
• Billing data: for 10 years in accordance with legal accounting and tax obligations
• Usage data: for the duration of your subscription, then anonymized for statistical purposes
• Cookies and connection data: 13 months maximum

9. Your rights

In accordance with the applicable data protection regulations, you have the following rights:

• Right of access: you can obtain confirmation that data concerning you is being processed and, where applicable, access this data
• Right to rectification: you can request the correction of inaccurate or incomplete data
• Right to erasure: you can request the deletion of your data in certain cases
• Right to restriction of processing: you can request that the processing of your data be temporarily limited
• Right to portability: you can receive your data in a structured format and transmit it to another controller
• Right to object: you can object to the processing of your data, in particular for commercial prospecting purposes
• Right to withdraw your consent at any time when processing is based on your consent
• Right to set directives regarding the fate of your data after your death

You can exercise these rights by contacting us at the address indicated in section 12.

You also have the right to lodge a complaint with the French data protection authority (CNIL) if you consider that the processing of your data constitutes a breach of the applicable regulations.

10. Data security

We implement appropriate technical and organizational measures to ensure the security of your personal data, in particular:

• Encryption of sensitive data
• Access control to data
• Regular data backups
• Regular updating of our systems
• Training of our staff in data protection
• Regular audit of our security measures

In the event of a data breach likely to result in a high risk to your rights and freedoms, we will inform you under the conditions provided by the applicable regulations.

11. Cookies and similar technologies

Our site uses cookies and similar technologies to improve your user experience, analyze our traffic and personalize our content and advertising.

Cookies are small text files stored on your device when you visit our site. They allow us to recognize your browser and offer you a personalized experience.

We use different types of cookies:

• Essential cookies: necessary for the operation of the site and the provision of the services you have requested
• Analytics cookies: allow us to analyze the use of our site to improve its performance
• Functionality cookies: allow us to remember your preferences and personalize your experience
• Advertising cookies: used to offer you relevant ads and measure the effectiveness of our campaigns

You can change your cookie preferences at any time by clicking the "Manage cookies" link at the bottom of our site.

You can also configure your browser to refuse all cookies or alert you when a cookie is sent. However, some features of our site may not work properly if you disable cookies.

12. Contact

For any question regarding this privacy policy or to exercise your rights, you can contact us:

13. Changes to the privacy policy

We reserve the right to modify this privacy policy at any time. The version in force is the one published on our site.

In the event of substantial changes, we will inform you by email or by a notification on our site before they take effect.

We encourage you to consult this page regularly to be aware of any changes.