Our new collection
A collection designed for everyday moments.
FOR AGENCIES
Every new client grows your margin. Not your bill.
Unlimited brands, client seats and teammates, in a single calendar. Paid once, instead of a subscription that climbs at every tier you cross.
Cap my software cost€997 once, 5 seats at this price, or spread out with Klarna.
Lifetime license · unlimited
997 € once
No subscription, no renewal, no tier to cross when you sign one more client. Payable in instalments with Klarna if you would rather spread it.
-
Unlimited brands
As many clients as you want, no tier and no surcharge.
-
Client seats
Each client gets their own access and approves posts before they go out.
-
Unlimited team
Your collaborators, with their own roles and permissions.
-
Facebook Groups and Skool
No official API publishes there. PurrPlan does.
-
Driven by your AI agent
Describe your week to Claude, it fills the calendar.
-
Unified inbox
Comments and messages from every network, in one place.
One-time card payment, or in instalments with Klarna. Invoice issued automatically.
Watch it work
By hand or through your AI agent. This is exactly what the lifetime license covers.
For example: you handle ten shops. You prepare their copy and photos on Monday; PurrPlan publishes for each of them, on their networks, at the planned times, all week.
Demonstration
Schedule three posts about our launch this week
3 / 3 · Scheduled
✓ LinkedIn · Scheduled · 09:00
✓ Instagram · Scheduled · 12:00
✓ X / Twitter · Scheduled · 08:30
Week of September 14–18
Mon
LinkedInOur launch09:00 · ✓ Scheduled
Tue
InstagramOur launch12:00 · ✓ Scheduled
Wed
X / TwitterOur launch08:30 · ✓ Scheduled
Thu
Fri
You approve the content and choose your agent’s permissions.
The tool, as it stands today
Not a mockup: a screenshot of the app your clients will be using on Monday.
app.purrplan.ai
As simple as a purr.
One idea. Three tailored posts. At the right times.
Adapted to each networkLinkedIn
Instagram
Introducing our new collection: lasting pieces designed to make everyday life simpler. Discover the story behind the project and tell us which detail you love most.
↓ LinkedIn · ✓ Published
Small details, big crushes 🧡 Our new collection is here. #NewCollection
↓ Instagram · ✓ Published
X / Twitter
New collection, fresh inspiration. Meet your next everyday essentials 🧡
↓ X / Twitter · ✓ Published
Destination
LinkedIn✓ Published
Instagram✓ Published
X / Twitter✓ Published
At the scheduled time ✓
- TikTok
- X / Twitter
- YouTube
- Bluesky
- Threads
- Facebook Groups · via extension
- Skool · via extension
- Personal Facebook · via extension
What it changes in your week
Today
- 😾You open one app per client, then one per network.
- 😾Every tier you cross bumps the bill up a notch.
- 😾Approvals happen over WhatsApp and get lost.
- 😾Facebook Groups and Skool, you do by hand.
With the license
- ✓One calendar, all your clients, all their networks.
- ✓One more brand changes nothing on the bill.
- ✓Each client approves their posts from their own seat.
- ✓Facebook Groups and Skool go out with the rest.
The maths, with no flattering rounding
Metricool, at 12 brands
43 € / month
That is 1,548 € over three years. And it climbs again at every tier you cross.
The lifetime license
997 € once
Paid back in month 24. After that, one more brand costs nothing.
Our subscription at the same volume is 59 € a month. The license beats it from month 17 onwards.
Cap my software cost — 997 €Metricool public pricing as of 14/09/2026, excluding tax. AI credits are included in neither offer.
Against Metricool
There, your 26th brand takes the bill from €69 to €130 a month. All at once, because a tier flips. Here it changes nothing. At 25 brands the license is paid back in 15 months, at 50 brands in 8 months.
Against the PurrPlan subscription
The Agency subscription is €39 a month, so the license is paid back in 26 months. It is worth it as soon as you plan to stay more than two years, or if you would rather stop thinking about it.
Below five brands the license takes more than three years to pay for itself: take the subscription, it is cheaper for you. The calculator will tell you so without hedging.
“No tool lasts twenty years.” Correct.
Neither does a subscription. The difference is that the subscription keeps charging you every month in the meantime. You are not buying twenty years of software: you are capping a cost line for as long as your business runs, not mine.
You close the agency in three years
You will have paid €997 once. Your neighbour on a €59 subscription will have paid €2,124 over the same period, and €69 at Metricool for 25 brands makes €2,484. Stopping early costs you nothing extra: you stopped paying in month one.
PurrPlan is the one that stops
The risk is real and I am not going to sell you eternity. But even then, you will have spent less than the person who was subscribing all that time. And your data comes out whenever you want, in an open format.
So the right question is not “how long will the tool live”, it is “how many more months do I plan to invoice clients”. Depending on your number of brands, the tipping point lands between 8 and 26 months — the calculator above gives you yours. If your horizon is shorter than that, take the subscription: it is cheaper for you, and I would rather say so before you pay.
The whole product is included
No paid add-on, no feature locked behind a higher tier. The license opens the entire tool.
Publish
- ✓12 networks, including Instagram, TikTok, LinkedIn, Facebook, X, Threads, YouTube
- ✓Facebook Groups and Skool, through the Chrome extension
- ✓Shared calendar, queues and posting times per brand
- ✓Mobile app to capture and schedule from the field
Track
- ✓Unified inbox: comments and private messages in one place
- ✓Statistics per brand, per network and per post
- ✓Top posts, so you know what to do again
Convert
- ✓Link in bio per client, in their colours, with their own click stats
- ✓Templates and a media library shared across your brands
Automate
- ✓API and MCP server: your AI agent fills the calendar for you
- ✓AI studio for copy and visuals (credits sold separately)
- ✓Roles, invitations and client approval before publishing
The one thing that is not included
PurrPlan AI credits
AI bills on every call: a one-time payment cannot fund a cost that comes back every month. Packs exist, to buy when you need them.
But you probably already have your own
ChatGPT, Claude, Cursor: you connect them straight to PurrPlan through the API and the MCP server. Your agent fills your clients’ calendars using the AI subscription you already pay for, without a euro more here.
Would you rather subscribe?
The price follows the number of brands, and stays below Metricool at every tier.
Agency
10 brands
€39 / month
or €390 / year — 2 months free
Metricool: €43
Agency 25
25 brands
€59 / month
or €590 / year — 2 months free
Metricool: €69
Agency 50
50 brands
€99 / month
or €990 / year — 2 months free
Metricool: €130
Your feed is not waiting for Apple
The app is under review at Apple and Google. It delays nothing: the web already publishes for your clients today. On release day everyone downloads it and finds their brands, drafts and calendar waiting. Included in the license, no surcharge.
Questions
What does “lifetime” mean exactly? +
You pay once and keep access for as long as PurrPlan exists. No renewal, no auto-rollover, no price rise. Updates are included.
What if you stop the product? +
I build PurrPlan alone and it runs my own networks every day, plus those of paying clients. If I drop it, I cut myself off first. That is the best guarantee I can honestly give you — and I would rather give you that than promise eternity.
I do not plan to keep my agency for fifteen years. +
Good, because the license is not built for fifteen years. It tips between 8 and 26 months depending on your number of brands, and after that you pay nothing. If you stop in three years you will have spent €997 where a subscription would have taken €1,400 to €2,500. And if your horizon is shorter than your tipping point, take the subscription: the calculator says so, and so do I.
Why is it cheaper than a subscription over time? +
Because cash today funds the development. It is a trade: you take the risk that I leave, I give you the price.
Can I pay in instalments? +
Yes, Klarna is offered at checkout: you spread the payments and the license is active immediately.
Can I move from the subscription to the lifetime license? +
Yes, any time, from your billing area. The subscription stops at the moment of purchase.
My need is a bit specific. +
Say it. I write the tool myself, so I can answer you straight: what is doable, and how long it takes; what is not, I will say that too. You will not get a ticket number in reply.
You get the number of the person who writes the code
I build PurrPlan myself, from Réunion Island. You will never get a ticket number in reply. A specific need for one of your clients — tell me and I answer straight: what is doable, how long it takes, and what is not.
Cap my software cost — €997A question first? hello@purrplan.ai