Comparison
PurrPlan vs Metricool: when the bill climbs with every client you sign
A comparison of the real pricing grids, the agency features and what each tool actually does. Metricool is a good product; it gets expensive at exactly the moment your client list grows.
Purrplan
PurrPlan is a multi-network scheduler built solo from Réunion Island. It covers 12 networks, publishes where no official API goes (Facebook Groups, Skool) and works either by hand or driven by an AI agent through its API and MCP server. Client seats, roles and approval before publishing are included from the €39 Agency plan. For agencies that refuse subscriptions, a €997 lifetime license opens unlimited brands and clients.
- Publishing to Facebook Groups and Skool through the Chrome extension
- API and MCP server: your AI agent fills your clients' calendars
- Client approval and roles included from the €39 Agency plan
- €997 lifetime license, unlimited brands and clients
Metricool (official site)
Metricool is a Spanish social media management and analytics platform, particularly strong on reporting: competitor tracking, paid campaign dashboards, a Looker Studio connector, PDF and PPT reports. Its free plan is generous (1 brand, 20 posts a month) but leaves out LinkedIn and X. Billing follows the number of brands: €16 for 5 brands, €29 for 10, then €43 for 15 and €130 for 50 on the Advanced plan. One thing to know before choosing: team management, roles, client seats and post approval are NOT in the entry plan — they start on Advanced, at €43.
- Very complete reporting and analytics, including competitor tracking
- Dashboards for Meta, Google and TikTok ad campaigns
- Looker Studio connector and customisable report templates
- A free plan that is genuinely usable for one brand
Purrplan vs Metricool: the comparison
| Feature | Purrplan | Metricool |
|---|---|---|
| Price at 10 brands | ✅ €39/month | €29/month |
| Price at 50 brands | ✅ €99/month | €130/month |
| One-time payment available | ✅ €997 lifetime | ❌ Subscription only |
| Roles and client approval | ✅ From €39 | From €43 (Advanced) |
| Facebook Groups and Skool | ✅ Via extension | ❌ No |
| AI agent control (MCP) | ✅ Native MCP server | ❌ No |
| Competitor tracking | ❌ No | ✅ Up to 100 |
| Paid campaign reporting | ❌ No | ✅ Meta, Google, TikTok |
Why choose Purrplan over Metricool?
The price stops moving when you sign
At Metricool, going from 25 to 26 brands takes the bill from €69 to €130 a month. With the PurrPlan lifetime license, one more brand changes nothing: the cost is paid once and brands are unlimited.
Facebook Groups and Skool
No official API publishes into a Facebook Group or on Skool. The PurrPlan Chrome extension does it from your own browser, signed into your own account, at the pace you choose.
Driven by an AI agent
PurrPlan exposes an API and an MCP server. You describe a week to ChatGPT or Claude and the agent fills your clients' calendars. Metricool does open an API, but only on the Advanced plan, and without an MCP server.
In full transparency: Purrplan's limits
Competitor tracking
Metricool tracks up to 100 competitors and benchmarks you against them. PurrPlan does not: it measures your own posts, not other people's.
Paid campaign reporting
Metricool's Meta, Google and TikTok campaign dashboards have no equivalent in PurrPlan, which stays focused on organic.
Looker Studio connector
Metricool exports into Looker Studio for bespoke reports. PurrPlan serves its statistics in the app and through its API, without a dedicated connector.
Purrplan is built for
- Agencies with many brands who want to cap their software cost
- Community managers who post in Facebook Groups or on Skool
- Freelancers and studios who drive their calendar from ChatGPT or Claude
- Teams of 2 to 5 who do not want to pay per seat
- Businesses that prefer a one-time payment to a subscription
Metricool is better suited to
- Agencies whose core deliverable is client reporting
- Teams that also run paid advertising campaigns
- Brands active on Twitch, Pinterest or Bluesky
Do you run social media for several clients?
Past ten brands there is a separate offer: unlimited brands, client seats and teammates, on subscription from €39 or paid once. The calculator compares your real bill at your own number of brands.
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